As far as I know this is the only example of a complete pop-up book designed as a brochure. Unusually for a pop-up 'book' the cover was a 'soft-back' which works remarkably effectively.

The brochure was intended to display the complete print service provided by Kall-Kwik (a franchised chain of local printers). Each of the 8 pages had a single theme and pop-up. The result was distinctive and more memorable than other brochures. In fact the pop-up theme was followed by a pop-up desk calendar and Christmas card.